The Elanex Real-Time Localization™ methodology
The Elanex Real-Time Localization methodology is a revolutionary new way
for companies to manage translation of software and documentation towards release
in multiple languages simultaneously.
The problem with traditional localization
Traditional localization of products and supporting documentation (user manuals, help, data sheets, marketing materials)
typically begins once source language material is finalized. Usually this is around the time that the source language product is
released, since changes are made to the source language material right up until the last minute.
As a result release of the localized materials is delayed by weeks or even months, resulting in lost sales opportunities.
Additionally the publicity of the foreign language release has to be handled separately from the source language release,
which is more costly and has less impact. Traditional localization therefore costs companies significantly both in extra direct cost
and lost sales revenue.
The Elanex solution
Elanex technology makes a whole new approach to localization achievable: creation of localized materials is done
in parallel with creation of source language materials. As a result localized versions can be released at the same time
as source language versions, enabling weeks or months of additional sales, more effective simultaneous marketing,
and better coordination of internal efforts.
Costs and benefits
Since the bulk of the complexity of real-time localization is handled by Elanex technology, the methodology
adds relatively little incremental cost to the localization
process. The incremental effort required for the client's team is also minimal.
Given the potential benefits, the ROI on the incremental cost can be tremendous.
For more information on how real-time localization can start making you money,
contact us today.